Our Brands and Businesses (2024)

About Us

Zillow Group’s foundation of trust is powering our next chapter: to build a seamless transaction experience for every customer.

Our Brands & Businesses

In addition to the for-sale and rental listings on Zillow.com, Zillow Home Loans, Zillow’s affiliated lender, provides mortgage pre-approvals and financing, and Zillow Premier Agent offers support through a trusted network of real estate professionals.

Other consumer brands include Trulia, StreetEasy and HotPads.

Our Real Estate Software

ShowingTime+ and our other businesses provide products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime, dotloop, Bridge Interactive, Listing Media Services, Listing Showcase and more.

Our Milestones

2005April
Rich Barton and Lloyd Frink begin assembling a team to revolutionize the way people search and shop for homes.
2006February
Zillow launches, attracting more than 1 million visitors within the first three days, ultimately overloading the servers and crashing the website. Two days later, Zillow welcomes its millionth visitor.
2007December
Zillow launches Smart Search, a dynamic new version of its search system, developed to make it easier for customers to find the homes most relevant to them.
2008April
Zillow launches Mortgage Marketplace, a free and transparent tool that allows borrowers to request anonymous and hassle-free mortgage loan quotes from lenders directly through Zillow.
2009April
Zillow launches the Zillow iPhone app with dynamic map technologies, delivering data on 88 million homes directly into users’ hands.
December
Zillow adds rental listings to its database, which now includes more than 90 million homes. Buyers, sellers and renters can now search for both homes for sale and rental homes on Zillow.
2010April
Steve Jobs shows off Zillow on the iPad during Apple’s OS 4.0 event.
September
Zillow’s first CEO, Rich Barton, becomes executive chair of the board, and Spencer Rascoff becomes CEO of Zillow.
2011January
Zillow launches agent ratings and reviews, giving home buyers and sellers the ability to search for and find local real estate agents based on reviews from former clients.
June
Zillow adds Zestimate home valuations to more than 25 million new homes and improves Zestimate accuracy to 8.5% nationwide.
July
Zillow becomes a public company, trading on NASDAQ under the ticker symbol “Z.”
2012April
Zillow launches the first mobile app for rentals.
November
Zillow acquires HotPads, expanding the size of its growing rental audience and extending the reach of its marketing tools and productivity solutions for rental professionals.
2013August
Zillow acquires StreetEasy, New York City's leading real estate marketplace.
2014March
Zillow launches its mortgage pre-approval tool for home shoppers.
2015January
Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries’ book “Zillow Talk: The New Rules of Real Estate” hits newsstands, debuting as No. 2 on The New York Times Best Sellers list.
February
Zillow acquires Trulia and announces the formation of Zillow Group, a portfolio of real estate and home-related brands.
September
Zillow unveils the Premier Agent platform.
2016June
Zillow boosts the accuracy of the Zestimate model with an update to the algorithm, improving median error rate to 6%.
December
Zillow signs the White House Equal Pay Pledge.
2017October
Zillow Group pledges $5 million in cash and in-kind contributions to address housing insecurity as part of the company’s first social impact program.
2018October
Zillow begins to add Canadian listings to its mobile app and website.
November
Zillow Group acquires Mortgage Lenders of America, making it possible to finance a home directly through Zillow’s new affiliated mortgage lender.
2019February
Rich Barton returns as CEO of Zillow Group to lead the company’s work in transforming how people move; Lloyd Frink is named executive chairman.
April
Zillow renames its affiliated lender Zillow Home Loans, allowing home shoppers the opportunity to get financing directly from a Zillow affiliate.
April
Zillow launches AI-powered 3D Home Tours across the U.S. and Canada, giving millions of home buyers and sellers access to immersive virtual home tours.
August
Zillow Group releases its inaugural Sustainability Report, which details the company’s commitment to environmental, social impact and governance practices.
2020April
Zillow launches new digital renter tools, including a lease uploader and online signing, to help renters move during COVID-19.
June
Zillow expands fair housing advocacy, adding information about local legal protections for the LGBTQ community on all listings.
July
Zillow Group moves to the cloud (Cloud HQ) and announces that most employees will have the flexibility to work from home indefinitely.
2021January
Zillow joins the National Association of Realtors, integrating listings from MLS databases nationwide into Zillow.com.
January
Zillow expands fair housing advocacy, adding information about local legal protections for source of income to rental listings.
June
Zillow launches Neural Zestimate, a new model to help the Zestimate better react to the housing market, improving median error rate to 6.9%.
October
Zillow Group acquires ShowingTime, the industry leader in home-touring technology.
2022February
Zillow shares its vision for the future of home buying, selling and renting: the “housing super app.”
September
Zillow Group launches ShowingTime+ to bring together leading industry software tools in a single, streamlined brand.
2023January
Zillow’s new AI-powered natural language search is a first in real estate.
March
Zillow launches a new selling experience, giving home sellers the choice between a cash offer from Opendoor and the option to work with a Zillow Premier Agent.
2022December
Zillow Group acquires VRX Media to create national photographer network and elevate listing media through the ShowingTime+ brand.
2023August
Zillow Group acquires Aryeo, a leading real estate media software platform, to join ShowingTime+ and help deliver richer home-shopping experiences.
2023December
Zillow Group acquires Follow Up Boss, one of real estate’s leading customer relationship management (CRM) systems, designed to enable agents to better serve their customers and grow their businesses.

FAQs

What are the three questions you need to ask about your brand? ›

The key questions you need to ask about your brand—Have we established a frame? Are we leveraging our points of parity? Are the points of difference compelling?

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What is brand answers? ›

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

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How important are brands to you? ›

Every aspect of what they do and what they are, reinforces everything else. A successful, consistent brand identity will distinguish and give recognition to your organisation as well as create a 'desirability' factor for existing and potential new customers, employees, supporters and stakeholders.

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What are the three reasons that branding is important? ›

Your brand is arguably one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.

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What are the 3 C's of a brand? ›

The three Cs are: clarity, consistency, and constancy. Does your brand pass the Three C Test? Strong brands are clear about what they are and what they are not. They understand their unique promise of value.

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What is the 3 brand rule? ›

The Rule of 3 is a principle used in brand communication and storytelling that suggests information is more effectively conveyed when presented in groups of three. It is based on the idea that people have a tendency to remember and process information more easily when it is organized in threes.

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What are the characteristics of a good brand? ›

Let's explore the common characteristics of successful brands, so you can build your brand accordingly.

Audience Knowledge. ...
Uniqueness. ...
Passion. ...
Consistency. ...
Competitiveness. ...
Exposure. ...
Leadership.

Jul 17, 2014

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What is the most important thing in a brand? ›

1. Logo. Every brand needs a logo. In fact, you'll be hard-pressed to find a brand that doesn't have a logo, which arguably makes it the most important element of branding.

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What is branding in simple words? ›

Branding is the process of creating a distinct identity for a business in the minds of your target audience and the general population. At its core, branding consists of a company's name and logo, visual identity design, mission, values, and tone of voice.

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What are the 3 goals of branding? ›

The 3 main goals of branding for a business are to influence people's associations and feelings about the brand, to create a distinct identity and to build loyalty over time.

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What are the 3 P's of branding? ›

Whether you're starting out with a new brand or you're looking to define who you are as a business, we recommend defining your 3 P's: Purpose, Promise, and Personality.

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Why is branding a key to success? ›

Building a strong brand is essential for any business looking to establish a solid reputation and stand out from the competition. It can help you build trust with customers, increase your market share, and drive sales.

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What is the rule of 3 in branding? ›

The Rule of 3 is a concept deeply rooted in human psychology. It suggests that people tend to remember information more easily when it is presented in groups of three. This principle has been leveraged by marketers across various industries to communicate their message in a concise and memorable way.

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What are the 3 most important things when developing a brand? ›

Consider these three core elements:

Vision statement—What do you want to achieve? What are your core values? ...
Value proposition—What value does your organization provide to customers that no one else can? ...
Positioning statement—How do you want to be perceived in the marketplace?

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What are the 3 most important aspects of your own personal brand? ›

There are three essential elements to personal branding. To establish brand recognition with your target audience and build trust with your customers, you need to have a story, know your niche and, most importantly, be authentic.